Director, SEO, Global Client Solutions

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3719 - Director, SEO, Global Client Solutions

Build operational AI discoverability excellence across ZEUR, managing varied stakeholders to ensure the successful running of a significant total client budget across above-market and in-market teams.
High-level GEO / SEO KPI management and market governance to effectively track performance across Zone.
Dominate the delivery of best in-class strategies at a zone level to maximise performance across Nestle Europe. These strategies then need to be adapted and rolled out for specific business units. It is vital we’re taking advantage of the short-term opportunities for Nestle whilst laying strong foundations for future changes in search.
Work closely with the ZEUR Nestle Search and AI Leads to ensure the strategic focuses align with those of the specific business units.
Effective, positive management of a few direct reports and a wider team of AI, GEO and SEO specialists.
Build up a constructive, positive rapport with senior client contacts and third-party enablers including content agencies and development teams.
A confident presenter with the ability to take what can often be quite complicated concepts, distilling them down into key actions and outcomes for relevant stakeholders.
Commitment to progressing initiatives focused on driving share of voice and positive consumer experiences on-site.
Stay up to date on the latest trends in all things AI discoverability (SEO / GEO / LLM) and adapting the strategy accordingly.

Impressive track record of delivering multimarket SEO strategies and charting subsequent improved business performance. We view our clients’ businesses as our own and we expect you to as well.
Experience working with businesses which are made up of multiple business units and the complexity of how those businesses overlap from a search perspective.
Strong knowledge across all areas of GEO from technical to content and Digital PR. Depending on the market and the business units, the best opportunities will vary, as will the subsequent requirements from the team.
Experience managing and supporting multilayer operations across above market, clusters, and in-market. With the focus on ensuring consistent excellence and delivery of the overall strategy at all levels.
Ability to demystify all things SEO / GEO / LLM to ensure clients and the wider team understand what actions are required to achieve compelling results. An ability to craft and deliver powerful stories.
Experience leading and developing a talented, multi-faceted team united in a common effort to produce best in class activity as a cohesive, positive unit.
Exposure to Digital more broadly, engaging with the specialism in a passionate, intellectual capacity.
Experience with a wide range of AI / SEO / GEO tools. Experience working with partners to drive enhancements to get the most from the tool suites.
Extensive experience using PowerPoint and delivering presentations to senior stakeholders.
Calm under pressure and able to always think about the bigger picture.