About the Job
Hercules is looking for a Head of Content to help us scale all our content production across social, paid media, SEO, and Blog.
You will own all content production at Hercules
Lead: Manage a team of ~10 full-time employees + contractors
Key Responsibilities
Content standards: You will enforce and raise the bar for content across the company
Marketing angle and messaging: You will own ad prioritize the market angles and messaging we pursue at the company
Written content: You will lead our content strategy and production across SEO, blog, social media, product announcements, case studies, Google ads, and more
Static image content: You will lead our static image content strategy, primarily used on Meta
Video content: You will lead our video content strategy for paid ads like Youtube and Meta, as well as video customer stories or announcements
Paid and organic: You will own content across paid and organic
Hire: You will help hire/manage writers, editors, designers, and other creators
Required Skills & Abilities
We expect candidates to be incredibly strong across all of the following areas:
Writing quality: exceptional long-form writing ability. Our style is terse, simple, clear, convincing, authentic, and useful. We do not accept AI slop. A track record of strong written communication is a hard requirement
SEO: strong understanding of search intent, content structure, on-page SEO, internal linking, content refreshes, and what it takes for content to rank
Commercial sense: create content that ranks AND converts the audience to paid customers
Technical fluency: familiarity with technical concepts like APIs, authentication, hosting, role based access control etc
AI leverage: 10x your workflow by using the frontier of AI tools well. We expect you to be able to product ~50+ high quality articles a month, if not more
Hiring and management: We expect you to have a background managing at least 15 people
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of the principles can be learned on the job, however, we do specifically filter for the following principles in our hiring process:
We ship. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds up our learning and delights our customers.
We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done.
