Associate Vice President, Client Services, India

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

This role reports to the Business Head.
3 Best Things About the Job
Shape digital media strategy at scale: Lead digital planning across display, video, social, online publishers and other digital channels.
Turn insight into business impact: Use audience behaviour, consumer insights, competitive intelligence and campaign data to guide investment decisions and improve outcomes.
Lead through collaboration: Work with client, strategy, activation, performance and other internal teams to bring digital media plans to life.

In this role, your goals will be:
In 3 months: Build a strong understanding of the client’s business priorities, audiences, category dynamics, media history, planning processes and key stakeholders. Review existing digital plans and begin contributing to strategic planning recommendations.
In 6 months: Independently lead digital media planning for key briefs, present channel and investment recommendations, and establish a consistent approach to optimisation and post-campaign learning.
In 12 months: Own the digital planning agenda for the portfolio, strengthen planning quality and rigour, improve the connection between audience insights, strategy, investment and measurement, and become a trusted senior partner for clients and internal teams.
What Your Day Job Looks Like
Translate client briefs, business objectives, audience insights and budgets into digital media strategies and channel plans.
Lead planning across display, video, social, online publishers and other digital media channels.
Use audience research, media consumption data, consumer insights and competitive analysis to identify growth opportunities.
Analyse audience behaviour and segmentation to develop effective digital media recommendations.
Develop reach, frequency, investment and phasing recommendations using relevant planning metrics and benchmarks.
Review campaign performance, identify optimisation opportunities and translate post-campaign learning into future planning.
Partner with strategy, activation, performance and client teams to ensure effective execution of the agreed strategy.
Present clear, persuasive recommendations to senior client and internal stakeholders.
Support and guide planning teams while strengthening digital planning standards, processes and ways of working.

Strong digital media planning and strategy capability across multiple digital channels and platforms.
Strong understanding of digital audience planning, media consumption and audience segmentation.
Ability to connect media decisions to campaign objectives, consumer behaviour and business objectives.
Confidence in leading senior client conversations and presenting complex analysis as clear, actionable recommendations.
Strong commercial and analytical thinking, with disciplined budget allocation, optimisation and measurement practices.
Strong analytical, presentation, stakeholder-management and Excel skills.
8–12 years of relevant experience, preferably within a media agency environment.
Proven experience in digital media planning and strategy.
Experience developing digital media plans aligned with campaign objectives, target audiences, consumer insights and budgets.
Hands-on experience with media research and audience measurement tools such as GWI, Comscore, TGI or equivalent platforms.
Experience planning campaigns across display, video, social, online publishers and other digital media channels.
Strong understanding of digital media metrics including reach, frequency, impressions, CTR, VTR, CPM and engagement.
Experience in media budgeting, channel allocation, campaign optimisation and performance analysis.
Strong Excel and analytical skills with experience preparing media plans, reports and presentations.
Ability to work closely with strategy, activation, performance and client teams.
Experience working in a media agency environment is preferred.
Candidates with strong digital media planning experience rather than pure campaign execution, programmatic or performance marketing backgrounds will be preferred.