Manager, Data Strategy

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Join our team as a Manager, Data Strategy, fully dedicated to Johnson & Johnson, one of the most high-profile and impactful accounts within WPP. In this role, you will play a critical part in developing and executing audience strategies, connecting human insights to actionable data, and driving precision marketing e...

Create and execute audience strategies, including deriving insights, defining audience logic, and collaborating with internal teams to activate campaigns.
Leverage syndicated tools (e.g., MRI Simmons, GWI, Numerator) and proprietary platforms (e.g., WPP Open) to generate audience insights and targeting recommendations.
Translate human insights into actionable audience definitions, ensuring alignment with campaign objectives and regulatory requirements.
Manage the flow of data from providers into activation platforms, ensuring accuracy and compliance with industry standards.
Design and oversee testing frameworks to evaluate audience performance, providing recommendations for optimization.
Monitor match rates and syndication processes to minimize data loss and maximize campaign effectiveness.
Serve as a key point of contact for Johnson & Johnson, presenting insights and recommendations in a clear and compelling manner.
Build strong relationships with client stakeholders, addressing their needs and providing proactive solutions.
Partner with planning, activation, and analytics teams to ensure seamless execution of data-driven strategies.
Identify opportunities to enhance workflows, streamline processes, and improve operational efficiency.
Stay up-to-date on industry trends, emerging technologies, and privacy regulations, bringing innovative ideas to the team.
Contribute to the continuous evolution of data strategy service offerings, driving thought leadership and best practices.

Bachelor’s degree in Marketing, Advertising, Business, Liberal Arts, or a related field; OR equivalent professional work experience.
3–5 years of experience in data strategy, media planning, or programmatic advertising, preferably within a healthcare or pharma environment.
Strong understanding of DSPs, Ad Serving, and Audience Activation
Excellent communication and presentation skills, with experience in client-facing roles.
Analytical mindset with proficiency in Excel and familiarity with data visualization tools.
Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines.
Curiosity and a passion for learning, with a proactive approach to problem-solving.
Familiarity with healthcare regulations and compliance considerations is a plus.