Manager, Influencer Marketing

You will be a key leader within the Influencer Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green...

Our ideal candidate will be a thought leader and marketing/partnership expert – and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group.

Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing influencer performance and driving efficient optimizations to achieve our ambitious customer acquisition goals for HelloFresh - owning and scaling learnings fr...

5-7 years of relevant professional experience with concrete, consistent results
Experience in performance marketing or partnerships, with past experiences in US influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus
At least 2+ years of influencer and/or agency management, with experience leading & influencing others
Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly
Background in eCommerce and/or subscription business models is a plus
Background in food and beverage, subscription or related verticals (cooking, etc) a plus
Strong business writing skills 
Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI).
A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers  
Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus 
High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required
Competitive salary, 401k with company match that vests immediately upon participation
Generous PTO, including sabbatical, and parental leave of up to 16 weeks
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Tuition reimbursement for continuing education (upon 2 years of service)
Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$105,105—$121,550 USD