About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative and multicultural environment.
Key Responsibilities
Gathering data requirements from client teams, including the Marketing Intelligence & Science team, to understand measurement frameworks, identify critical metrics for database development, and define the business logic required for data integration.
Managing data provisioning and defining the taxonomies used by activation teams to facilitate efficient and accurate data retrieval.
Overseeing the extraction, compilation, transformation, and formatting of large volumes of data through ETL processes.
Managing data cleansing and supporting the configuration of client environments, including cloud infrastructure and data lakes.
Leading the design, development, and implementation of custom databases within reporting platforms.
Driving the strategy and development of the data visualization layer of business intelligence platforms, particularly Tableau, to generate insights for campaign monitoring and optimization.
Leading the development of automated quality-assurance processes to ensure data accuracy and timely availability.
Required Skills & Abilities
If this opportunity looks right for you, we are looking for candidates who have:
A bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field, or equivalent professional experience.
3–5 years of professional experience in data management, data visualization, and data analytics, preferably within a marketing or media agency.
Proven hands-on experience with Alteryx for designing and implementing business logic.
Advanced proficiency in building dashboards with Tableau and/or Power BI; knowledge of Google Data Studio, Datorama, or Domo is a plus.
Experience working in cloud environments, including Azure, Google Cloud Platform, AWS, or IBM Cloud Pak for Data.
Experience using SQL or Python for data management, transformation, or analysis.
Experience working with digital media data from platforms such as Google Campaign Manager, campaign planning tools such as Prisma, Lumina, or Mediaocean, web analytics platforms such as Adobe Analytics or Google Analytics, and paid search data sources such as Google Ads or Marin is strongly preferred.
Advanced English proficiency at a B2–C2 level, with the ability to communicate effectively in an international professional environment.
Strong analytical, critical-thinking, and problem-solving skills.
The ability to thrive in a fast-paced and deadline-driven environment.
A strong sense of accountability and ownership over deliverables.
A collaborative approach and partnership mindset.
Qualifications
Experience:
5 years experience
