About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
We’re seeking a Retail Media / Commerce Manager to come and join the growing community in WPP’s Commerce Practice.
Key Responsibilities
We’re looking for an individual to support key client accounts across Amazon Sponsored Ads, CitrusAd and Criteo.
The Manager, Commerce Activation role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and onsite display. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results for clients.
This role will work as a member of a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across retail media ad ecosystems, for a group of our clients.
Effectively run best practice campaigns across Criteo, Citrus and Amazon, ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing and evaluating tests with methodical accuracy.
Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
Collaborate with and support other team members in the implementation, optimisation and management of client campaigns.
Interact effectively within your client team, and with the client and suppliers, building solid external working relationships and establishing rapport.
Conduct performance analysis, internal data maintenance, issue identification and solution development.
Support on the day-to-day process across activation, minimising error and risk, and ensuring consistent and accurate adherence to established processes.
Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
Deliver responses with data and evidence led insights, ambitious innovation opportunities to push things forward
Required Skills & Abilities
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Demonstrable eCommerce knowledge and interest in Retail Media
Platform certifications (e.g Amazon Advertising, Tesco Media) are a plus
Self-motivated and able to manage their and their supporting team members’ time effectively
Operationally proficient
An affinity for numbers
An analytical thinker
Keen to drive continued specialism excellence and client account performance
Data-literacy – aware of the available resources and how to turn data into insights that shape clear strategic opportunities
Attention to detail
To have an opinion and be able to voice it in a clear and positive light
Calm under pressure
