About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
The Senior Associate, Commerce Activation role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. In this role you’ll be involved in the end-to-end campaign process ...
Required Skills & Abilities
Manage search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
Optimize client accounts to meet their established KPIs.
Ensure on-going campaign compliance to GroupM established guidelines and best practices.
Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
Identify insights and optimizations utilizing historical data and competitive research.
Address technical issues with media campaign serving.
Understand key drivers of performance on various ecommerce platforms and marketplaces.
Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
2+ years of experience in biddable performance media execution, with a strong preference for retail media execution.
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Strong drive to understand the retail landscape and latest trends in commerce media.
Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
Ability to collaborate and work effectively with internal teams and external partners.
A self-starter attitude that thrives in a fast-paced environment.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Qualifications
Experience:
2 years experience
