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Senior Associate, SEO, Global Client Solutions

WPP Media
London, UK Full Time Negotiable 13 days ago

About the Job

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3508 - Senior Associate, SEO, Global Client Solutions

Key Responsibilities

Delivering client performance
Oversee development and creation of organic search best practices alongside your BD. Ultimate accountability for adherence to best practice, and responsible for effective oversight of designated organic and holistic search strategies.
Create from briefs client specific search landscapes and content topics
Support the benchmark reporting and analysis of client campaigns
SEO copy writing and optimisation to support the content strategy for global and local teams
Conduct technical and content audits and provide recommendations
Work with reporting tools to analyse performance and provide recommendations with the support of senior team members
Develop an understanding of the services we offer and how we offer them
Develop skill sets to become an expert in search marketing, across both paid search, programmatic, SEO and paid social media

Driving our process
Conduct outreach execution approach at a global level and help coordinate this in regional/local markets via the strategy agreed by SEO directors and the global client.
Quality control deliverables with senior team members in order to confidently provide documentation to clients
Work within a timely manner to meet client & internal expectations and deadlines

Inspiring our people
Provide Owned Media POVs for regular client updates to your manager to support campaign actions, reporting and strategies discussions
Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work
Train Grads and Executives on how to effectively and execute an efficient SEO plan and how to apply best practices
Support the Account Executive with tasks, providing guidance where needed

Required Skills & Abilities

The candidate should have an action-based attitude and strong time management skills to best support the SEO team. The candidate should be comfortable in presenting their findings and be confident across the core pillars of SEO and have the ambition to consistently expand their skill set.
Essential Criteria
Have an understanding in areas of Owned Media such as SEO (websites, site analytics and mobile environments)
Good project management skills
Effective and efficient working style
Good understanding of on page and off page SEO
Creative thinking around content for digital
Understanding of site analytics and SEO tools
Highly organised and has a great attention to detail
Interest in search and digital media and advertising
Language skills desired but not required

Desirable Criteria
Experience building Looker Studio reports
Experience in building deliverable templates for the team to utilise
Language skills

 

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