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Account Manager, Planning

WPP Media
London, UK Full Time Negotiable 12 days ago

About the Job

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

T&P, part of WPP, is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WP...

Key Responsibilities

In this role, you will lead the charge in coordinating our media strategy, driving campaign success, and keeping our operations running seamlessly. Your core responsibilities include:
Audience Building:Specify how to build and target audiences across both addressable (digital, social, programmatic) and non-addressable media. Validate targeting approaches to ensure we can reach defined audiences at the scale required.
Connections Planning:Help design and outline the strategic connections ecosystem, defining exactly how, where, and when we will connect with our target audiences in media.
Integrated Briefing:Collaborate closely with internal channel specialists to translate client briefs into cohesive, multi-platform media plans.
Day-to-Day Liaison:Act as the trusted primary contact for client marketing teams, managing regular status meetings, responding to briefs, and providing clear, consistent communication.
Campaign Delivery:Oversee campaign setup, trafficking, and launch phases, working in partnership with specialists to ensure campaigns go live accurately and on schedule.
Performance & Insights:Review performance data and campaign reports, drawing clear insights to discuss optimisation strategies and budget adjustments directly with clients.
Slick Operations:Manage media bookings, oversee client billing, and ensure precise financial reconciliation of campaign spend across our booking systems.
Process Leadership:Keep everyone connected by maintaining structured internal working processes with our media owners, internal specialists, and creative partners.
Lead by Example:Champion a collaborative, inclusive working environment. Actively support and mentor junior team members, helping them develop their skills and build confidence.

Required Skills & Abilities

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by leading collectively to inspire transformational creativity.
Create an Open Environment by balancing people and client experiences by cultivating trust.
Lead Optimistically by championing growth and development to mobilize the enterprise.
Agency Experience: Proven experience working in a media or digital agency environment (typically as a seasoned Account Executive looking to step up, or an established Account Manager).
Media Channel Breadth: A strong understanding of the media landscape (spanning both brand-building and performance-driven campaigns) and the roles different channels play within a communications strategy.
Audience Planning & Insight: Familiarity with audience planning and insight tools, with the ability to translate data into actionable media recommendations.
Communication & Presence: Strong written and verbal communication skills. You are comfortable and confident presenting ideas with passion and conviction to clients and senior leadership.
Detail & Accuracy: Excellent attention to detail, strong financial numeracy, and a dedication to delivering high-quality work to tight deadlines.
Tools: Proficient in Microsoft Office (especially Excel and PowerPoint) and Google Workspace. Experience with media booking tools like Adazzle or DDS is a major plus, though not necessary.

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