Associate, Data & Analytics, Pakistan

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

This role reports to: Business Manager
3 best things about the job:
1. Good learning ground for energetic employee who wants to expand media industry knowledge.
2. Young and like-minded colleagues working with each other.
3. Always learning innovative and interesting things in industries.
In this role, your goals will be:
In three months:
Have an understanding of the requirements and portfolio of clients.
You will be working with data tools to provide strategic solutions.
You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
Good communication with internal stakeholders.
You will have started working on core KPIs.
You will have started to build relationships with the key decision makers within the current pipeline.
Understand the business needs of internal stakeholder, solve their problems by using data and translate data into business insights and analysis.
Support data & analytics team and other stakeholders with analytics agendas impacting campaigns
Measurement framework
Campaign optimization
Become a confident user of systems and tools within GroupM and the industry
Build relationships internally across disciplines and countries
Support teams in analyzing data and finding insights
Formulate strategic recommendations with data & analytics team and above based on gathered insights
Collaborate with the team to develop new tools and solutions
Collate data and support data & analytics team with the delivery of reporting for clients
Audit new external tools to build a wider knowledge of the market

Natural affinity with numbers and analysis, strong Excel / G-sheet skills.
Strong verbal and written communication
Strong attention to detail and ability to manage multiple tasks
Competent querying languages (e.g., SQL, Python)
Ability to create dashboards on tools like Power Bi, Google Data Studio, Tableau
Familiarity with statistical modelling (e.g., seasonality, multi-touch attribution, etc.)
Familiar with statistical / programming languages (e.g., Python, R)
Candidate must possess at least a Master’s degree in Business Administration, Statistics, Marketing or Finance.
Minimum 2 years of experience in media/marketing data and analytics.