Director, Commerce Programmatic

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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The Director, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation of programmatic-based activations. You will lead audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. They w...

Manage a team of direct reports and their career development.
Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
Partner with agency and client teams to help navigate the Commerce activation landscape.
Utilize GroupM Commerce capabilities to service and deliver best-in-class solutions that accomplish client’s business objectives.
Proactively identify opportunities for process improvements that can help teams work better together and with our clients.
Lead the incorporation of cross-channel testing and optimization strategies.
Assist in developing frameworks, case studies, trainings, and other content to continuously raise the bar of biddable Commerce media-buying teams.
Manage relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns.
Effectively create and deliver presentations and thought leadership to clients.
Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across programmatic partners.
Lead the adoption of GroupM Commerce for new business and existing accounts.
Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.

 
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
7+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
Experience managing a team of direct reports.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
Experience with retail bid management platforms, such as Pacvue or Skai.
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Ability to collaborate and work effectively with internal teams and external partners.
A self-starter attitude that thrives in a fast-paced environment.
Excellent project-management skills; able to coordinate projects across multiple teams and functions.