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Manager - Biddable Campaign Delivery

WPP Media
Manila, Philippines Full Time Negotiable 8 days ago

About the Job

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Key Responsibilities

Serve as the key point of contact on brief delivery responses and work with Planners in developing cross-practice media execution
Compile all necessary media recommendations (i.e. cross practice media schedules) from respective buying teams and review alignment/QA as per original agency brief
Oversee end-to-end project management of campaign brief, delivery and closure
Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery at a cross practice level)
Support the Department Head in identifying scalable solutions across key account campaigns and ensure optimal delivery and performance alongside with client teams and buying teams
Support initiatives in promoting knowledge sharing and continuous learning around POVs, trends and relevant skills to cultivate a high-performing team
Share regular updates with client teams on campaign performance such as in-flight optimizations and necessary schedule adjustments
Assist client teams in consolidating data for ad hoc based reports (e.g. CSI/Savings Report/Cost Avoidance)
Deliver holistic cross-practice campaign analysis (i.e. mid and post campaign reports) working with respective buying teams to provide actionable insights and optimization recommendations
Identify new product opportunities that will enhance clients’ digital front
Roll out test and learn initiatives to drive continuous improvements in campaign performance
Take an active role in developing broader biddable strategic recommendations and best practices to scale impact at market and regional level
Any other project or tasks as assigned from time to time
Demonstrate solid knowledge of all client team's deliverables at a cross-practice level and ensuring brief gaps are filtered to the Media Management and Delivery team, such as identify any mis-aligned KPI, minimum spend benchmark, and unrealistic campaign expectations
Strong understanding of media behaviors and how the target audience interact with specific practice delivery and ensure common understanding across WPP Media
Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables with local leadership and client teams
Provide technical perspective in client meetings when specific expertise is required
Maintain quality control and assurance practices across the assigned cluster of clients and proactively advice agencies on campaign improvements
Maintain and comply with finance processes (such as month end reconciliations, billing entries/updates across biddable practices), WPP Media policies and procedures.
Facilitate and influence cross-function collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise
Encourage knowledge share and continuous learning

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