About the Job
Customer-focused marketers who are energized by experimentation, continuous improvement, and data-driven decision making thrive at Zip. Our CRM Operations team works collaboratively across Marketing, Product, Data, and CRM to deliver personalized customer experiences at scale while continuously optimizing engagement...
Hands-on experience executing and optimizing CRM campaigns using marketing automation platforms such as Braze, Salesforce Marketing Cloud, Marketo, Pardot, or similar tools, paired with strong analytical skills and a passion for customer engagement strategy.
Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office.
Key Responsibilities
Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
Execute assigned campaign operations from audience segmentation, setup, QA, deployment, monitoring, through reporting
Support data-driven audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends
Partner cross-functionally with Marketing, Product, Data, and CRM stakeholders to translate approved campaign goals into documented execution steps, timelines, audience criteria, and quality checks
Monitor campaign performance through A/B testing, personalization strategies, device optimization, and engagement analysis and recommend next-step improvements for review
Leverage approved AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance
Analyze campaign results and operational metrics to identify and provide recommendations for continuous improvement across the CRM program
Support CRM operational processes including journey management, business rules, campaign troubleshooting, and workflow documentation
Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery across platforms
Stay current on CRM, Martech, and AI-enabled marketing best practices to help evolve Zip’s lifecycle marketing capabilities over time
Required Skills & Abilities
2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools
Experience executing campaigns across channels including email, push notifications, SMS, or in-app messaging
Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles
Strong analytical and problem-solving skills with experience using campaign reporting, attribution, A/B testing, and engagement metrics to drive decisions
Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency
High attention to detail with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment
Curiosity and a continuous improvement mindset with a strong interest in learning new tools, technologies, and marketing strategies
Ability to collaborate effectively across technical and non-technical stakeholder groups to drive campaign execution and operational success
Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred
Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly.
We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.
We think these are just some of the best things about being a Zipster. We will also offer you:
Flexible working culture
Incentive programs
Unlimited PTO
Generous paid parental leave
Leading family support policies
Company-sponsored 401k match
Learning and wellness subscription stipend
Beautiful Union Square office with a casual dress code
Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available
Zip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations.
The annual
Qualifications
Experience:
2 years experience
