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Senior Customer & Lifecycle Marketing Manager

Tracksuit
Sydney Full Time Negotiable 7 days ago

About the Job

Tracksuit exists to help marketers prove their brand building is working. We give teams the data they need to make smarter decisions, convince stakeholders, defend budgets, and track their progress. The brand tracking industry is dominated by 100-page reports, static data and big price-tags. We're doing things diffe...

We're now tracking more than 1,000 brands across 25 countries globally. With offices in Auckland, Sydney, London and New York City, we're scaling fast with a brilliant team of collaborative and ambitious humans. Our culture is defined by "high care, high performance". We strive to be the best and look after each oth...

Ready to be the reason our customers stay?

Key Responsibilities

You’ve run lifecycle or customer marketing in B2B software, and can show the retention or adoption numbers you moved.
You’ve built workflows yourself in HubSpot or a similar tool, and know your way around consent and subscriptions across markets.
You think like a marketer first and write clearly for busy people.
You run experiments with control groups and read the results honestly, flops included.
You use AI and automation well, and know when a customer needs a person instead.
You make the teams around you better, from customer success to Product, and set others up to run without you.
You’re a kind, curious human who prioritises well, works independently and enjoys trying new things, which matters given how fast we’re growing.
Customers get value from Tracksuit early, build the habit of using it and renew with confidence
Every customer hears the right thing at the right time, as part of one joined-up journey
You know what moves retention because you’ve tested it, and you can show it
Our customer team spends their time on the conversations that need a person, not the ones a good email could handle
Regional marketing leads run partner comms on their own, using what you’ve built
Gross revenue retention goes up, and you can show your part in it

Apply now

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