Senior Product Marketing Manager, Personalization

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a cl...

We’re looking for a Senior Product Marketing Manager to own the core narrative and innovation for Klaviyo Personalization, which helps brands turn first-party customer data into more relevant, higher-converting experiences across every channel. Personalization combines predictive models and AI, including Predicted C...

You’ll be the dedicated PMM partner to the Personalization product team. You’ll shape the roadmap with market and customer insight, lead launches that drive adoption, attach, and revenue, and turn complex data science into clear, compelling value for marketers and executives. You’ll work closely with Platform PMM, I...

5+ years of experience in B2B SaaS product marketing, with a track record of leading successful product launches from positioning through adoption.
Experience marketing data-, analytics-, or AI/ML-driven products, and the ability to turn technical concepts into clear, differentiated messaging for marketers and executives.
Marketing technology and/or e-commerce experience is a significant plus.
Examples of great positioning and messaging that cut through the noise and differentiated your product or service.
Know what great work looks like: you bring proven launch frameworks and playbooks, and know when to create your own to move fast.
Strong analytical skills, with comfort using data to size opportunities, measure impact, and tell a persuasive story.
Excellent verbal and written communication and presentation skills, including with senior leaders.
Excellent cross-functional collaboration and influence skills; able to lead without authority across Product, Sales, Marketing, and Customer Success.
Strong organizational skills and attention to detail, with the ability to prioritize and meet deadlines across multiple concurrent workstreams.
Curiosity about customers and a passion for going deep into a technical product.
Love and thrive in a fast-paced, dynamic environment.
Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
At least five years of related experience required, including product marketing at a software company.
Experience with sales enablement and working with Sales and Customer Success teams is preferred.
Experience with AI/ML, analytics, CDP, or marketing automation products is preferred.
Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. 
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.