Product Marketing Manager - Figma Weave (Tel Aviv, Israel)

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streaml...

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform helps teams bring ideas to life — whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.

Figma Weave is building the next chapter of AI-native craft and creativity. Our platform bridges AI capability and human creative judgment, giving professional creatives and enterprise teams the ability to build, direct, and scale creative workflows without losing precision or control.

Build enterprise GTM strategy for feature, model, and product launches
Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers
Lead the sales enablement motion
Own enterprise onboarding and adoption, from first use through expansion
Develop customer proof: case studies, success stories, and industry examples
Own enterprise-facing web pages and funnel
Work across the full range of product marketing — launches, content, positioning — wherever the team needs it, not limited to enterprise

6+ years in product marketing, with strong B2B/enterprise experience (the focus, not a strict requirement for every year of your background)
A track record building enterprise GTM from positioning through launch and enablement
Fluency with the sales motion — you've worked inside a sales cycle, not just alongside one
Experience working cross-functionally across product, growth, and sales
Comfort using AI tools to work efficiently — this is core to how the team operates
Strong storytelling and writing skills
Comfort with speed and ambiguity — priorities shift, and you move with them
Experience in creative tech or design platforms
Experience with partner-led or channel-led enterprise growth

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an