About the Job
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experi...
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Key Responsibilities
Content Strategy & Planning
Own and execute a comprehensive B2B content strategy aligned with brand positioning, business priorities, go-to-market plans, and the customer journey.
Define key content themes, editorial priorities, and annual content roadmaps across awareness, consideration, conversion, and customer engagement.
Identify content opportunities through industry trends, competitive intelligence, customer insights, and business performance data.
Establish content performance metrics and continuously optimize the strategy based on audience engagement, lead generation, and pipeline contribution.
Thought Leadership & Content Development
Develop compelling, insight-led content that establishes our brand and executives as trusted voices in the B2B travel and technology industry.
Lead the creation of thought leadership articles, industry reports, whitepapers, case studies, customer success stories, blog posts, and executive LinkedIn content.
Proactively identify and develop compelling stories by working with internal experts, commercial teams, and external partners.
Translate complex technology, product capabilities, data, and business insights into clear, differentiated narratives tailored to senior B2B audiences.
Product Storytelling & Sales Enablement
Partner with Product, Sales, and Strategy teams to articulate compelling value propositions, product differentiation, and customer benefits.
Develop high-impact sales and marketing assets, including product one-pagers, solution narratives, case studies, website content, and partner-facing presentations.
Support go-to-market initiatives and product launches with content that drives awareness, consideration, and commercial engagement.
Ensure content addresses customer pain points and supports business development and sales conversations.
Executive Communications & Presentations
Lead the end-to-end development of high-impact executive presentations for industry conferences, flagship events, partner summits, and strategic engagements.
Partner directly with senior executives to develop compelling storylines, synthesize complex information, and translate strategic priorities into clear, persuasive narratives.
Coordinate cross-functional inputs, reconcile stakeholder feedback, and deliver executive-ready content under tight timelines.
Maintain a high standard of storytelling, message clarity, and visual communication in collaboration with creative teams.
Content Operations & Cross-Functional Collaboration
Manage end-to-end content production, from ideation, research, and briefing to development, stakeholder approvals, and publication.
Work collaboratively across Product, Sales, Marketing, Strategy, and other teams to align content with business priorities and audience needs.
Manage external agencies, freelancers, and creative partners, providing clear briefs and actionable editorial feedback.
Leverage AI tools and scalable content workflows to improve efficiency, quality, and speed of execution while maintaining strong editorial standards.
Ensure consistency of messaging, tone of voice, and content quality across channels and formats.
Required Skills & Abilities
6–8 years of relevant experience in B2B content marketing, content strategy, or product marketing, preferably within SaaS, technology, platform, or marketplace businesses.
Strategic content ownership: Proven experience independently developing and executing content strategies, defining editorial priorities, and connecting content initiatives to business objectives.
Exceptional storytelling and editorial skills: Strong writing, editing, research, and synthesis capabilities, with a portfolio demonstrating high-quality thought leadership, case studies, and B2B marketing content.
Strong business acumen: Ability to understand complex business models, commercial strategies, product value propositions, and customer needs, and translate them into compelling content.
Executive communication: Demonstrated experience developing senior executive presentations, translating complex ideas into impactful narratives, and engaging confidently with senior leadership.
Stakeholder management: Proven ability to influence and collaborate with cross-functional teams and senior stakeholders, navigate competing priorities, and drive projects forward without direct authority.
Project management and execution: Strong ownership, attention to detail, and ability to manage multiple projects independently in a fast-paced environment.
Data-driven mindset: Ability to use research, customer insights, and performance data to inform content decisions and measure effectiveness.
AI fluency: Hands-on experience leveraging generative AI tools to accelerate research, content development, editing, and workflow efficiency while maintaining accuracy and originality.
Excellent English communication skills, both written and verbal, with the ability to communicate effectively with global teams and senior business audiences.
Experience in travel technology, e-commerce, digital marketplaces, or B2B partnership ecosystems.
Experience developing content for industry conferences, executive thought leadership programs, or large-scale B2B events.
Familiarity with SEO, content distribution, CRM, marketing automation, and content performance analytics.
Experience building content processes and scalable editorial workflows in a growing organization.
Qualifications
Experience:
8 years experience
