About the Job
We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.
We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.
You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.
Key Responsibilities
We’re looking for a Paid Social Lead to own and scale paid acquisition in the UK market, with a primary focus on Meta with the view of scaling wider social channels. This is a high-impact, hands-on growth role where you’ll lead strategy, creative testing, optimisation, and performance analysis to drive significant customer acquisition and revenue growth.
You’ll think end-to-end — supporting with creative ideation through to campaign execution, strategy and optimisation, while building a best-in-class Meta growth engine in a fast-moving digital healthcare environment.
Own the paid social strategy for the UK market with a strong focus on Meta advertising
Manage and optimise 7 figure monthly media budgets
Partner closely with creative teams to develop, test, and scale high-performing Meta ad creatives tailored to UK audiences
Lead ongoing experimentation across creative, audience segmentation, bidding strategies, placements, and landing pages
Drive a strong creative-first testing culture, using performance insights to rapidly iterate and improve results
Stay ahead of Meta platform developments, including algorithm updates, new ad formats, healthcare advertising policies, and beta opportunities
Analyse campaign and funnel performance using attribution, analytics, and BI tools, translating data into actionable growth opportunities
Work cross-functionally with product, CRO, engineering, brand, and lifecycle marketing teams to improve acquisition efficiency and customer value
Monitor competitor activity and emerging trends within the UK digital health and consumer subscription space
Required Skills & Abilities
4+ years of hands-on performance marketing experience, with deep expertise in Meta Ads Manager
Proven experience managing and scaling large paid social budgets with clear commercial accountability
Strong understanding of creative-led performance marketing, testing methodologies, and full-funnel optimisation
Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention
Comfortable analysing data, identifying insights, and making fast, commercially driven decisions
Experience in D2C, consumer, subscription, or digital health businesses is highly desirable
Familiar with UK consumer behaviour and performance marketing best practices within the UK market
Comfortable operating in a high-growth, fast-paced environment with a strong bias toward action
Excellent communication and stakeholder management skills
Qualifications
Experience:
4 years experience
