About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
2565 - Digital Associate Director, Media Planning, Global Client Solutions
Key Responsibilities
The Account Director (Digital Planning & Activation) is a senior client leadership role responsible for overseeing digital media planning and activation delivery for Electronic Arts (EA) across biddable and platform‑led channels.
The role operates at the centre of EA’s hub‑and‑spoke delivery model, working closely with central planning and activation teams and local market teams to ensure digital strategies are planned holistically and activated consistently across markets.
This role blends digital planning leadership, activation governance, and client partnership, ensuring EA’s objectives are translated into effective digital plans and best‑in‑class execution.
Programmatic Display & Video
Online Video & CTV
Paid Social
DSP‑ and platform‑led digital media
Data‑ and audience‑driven digital planning and execution
Lead digital media planning oversight across EA scopes, ensuring plans are:
Strategically sound
Aligned to EA business objectives
Feasible for activation across markets
Partner with central planning teams to:
Shape digital channel strategy
Define budget allocation and channel roles
Align planning outputs with activation realities
Ensure digital planning considerations are clearly communicated and understood by local markets and activation teams
Own senior oversight of digital activation delivery across EA markets
Ensure digital plans are translated into clear, executable activation frameworks
Oversee campaign structure, activation logic, timelines, and delivery quality
Act as senior escalation point for digital delivery, performance, or operational risks
Ensure digital best practices and governance standards are applied consistently
Act as the primary bridge between central teams and local markets for digital planning and activation
Work closely with central planning and activation leadership to:
Define digital frameworks and ways of working
Maintain consistency across markets
Partner with local markets to:
Align global and regional digital strategies to local market requirements
Support planning interpretation and activation feasibility
Ensure local insights and constraints inform both planning and execution
Balance global consistency with local flexibility across digital activity
Serve as a trusted senior digital planning and activation partner to EA stakeholders
Lead digital discussions across:
Strategy and planning alignment
Activation approach and platform selection
Performance, optimisation, and learning
Clearly articulate digital trade‑offs, constraints, and opportunities to EA clients
Support test‑and‑learn and optimisation frameworks across planning and activation
Ensure digital plans and activation deliver against EA KPIs and outcomes
Maintain oversight of pacing, optimisation priorities, and delivery performance
Partner with measurement and analytics teams to ensure:
Digital reporting clarity
Consistent performance interpretation
Ensure governance is maintained across platforms, partners, and markets
Own commercial accountability across digital planning and activation scopes, including:
PO management
Finance process adherence
Forecasting and cost control
Work closely with finance and operations teams to ensure:
Accurate billing
Transparent financial management
Alignment between planning assumptions and activation delivery
Support business cases and staffing justification linked to digital delivery needs
Provide senior leadership across digital planning and activation teams
Create clarity on ownership, responsibilities, and decision‑making within a matrixed model
Support capability development in digital planning and activation best practice
Champion EA digital ways of working across central and local teams
Required Skills & Abilities
Proven experience in a digital planning and activation leadership role
Strong understanding of digital media planning and biddable activation
Experience managing complex, multi‑market digital scopes
Strong commercial and operational leadership skills
Excellent stakeholder management and communication capability
Experience working with global entertainment, gaming, or technology clients
Experience operating within hub‑and‑spoke or global/regional delivery models
Familiarity with platform‑heavy and performance‑led digital environments
Strategic yet delivery‑focused
Calm and credible under pressure
Commercially rigorous
Collaborative and pragmatic
Clear, confident decision‑maker
Reports into: Senior Client / Business Leadership
Key stakeholders:
EA global, regional, and market teams
Central digital planning and activation leadership
Local market planning and activation teams
Finance, operations, and platform partners
