About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Required Skills & Abilities
Field of study: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
Fluency in English (written and spoken) is required.
Experience with CPG/FMCG (fast-moving consumer goods) brands, ideally in the beverage industry.
More than 5 years of dedicated experience in influencer marketing.
Knowledge of influencer marketing platforms and analytics suites (e.g., Upfluence, Brandwatch, CreatorIQ, HypeAuditor), as well as analytics tools for tracking performance.
Proficiency in PowerPoint and Excel.
Experience with the Mexican social media landscape, including platforms such as TikTok, Instagram, YouTube, Facebook, X, etc.
Skills: Strategic thinking, Negotiation skills, Analytical skills, Excellent communication skills (verbal, written, and presentation), Project management, Passion and strategic focus, Ability to work collaboratively, Innovation.
