About the Job
At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solar...
SolarWinds is looking for a Digital Growth Marketer to drive pipeline and revenue for our IT Service Management (ITSM) business. You will plan and run multi-channel digital marketing campaigns across paid media, search and web that enhance our online presence and support business development. Your programs will targ...
Key Responsibilities
Pipeline and revenue: Own digital targets for sourced and influenced pipeline and revenue, across new logo acquisition and customer expansion.
Multi-channel campaigns: Plan and execute integrated digital campaigns across search, paid social, display and web, aligned to ITSM product launches, promotions and GTM priorities.
Paid media: Run paid media programs across Google Ads, LinkedIn, programmatic display, the 6sense ad network and other channels. Own targeting, creative rotation, budget pacing and optimization.•
SEO: Own organic growth for ITSM web pages. Run keyword research, on-page optimization, technical SEO audits and content briefs in partnership with content and web teams.
Landing pages and user experience: Builxd and launch conversion-focused landing pages for campaigns, trials and content offers. Optimize the user experience across the ITSM site through A/B testing of headlines, forms, layouts, navigation and CTAs.
Web updates: Manage day-to-day ITSM website updates in builder.io, including new pages, content refreshes, product messaging updates and component changes, while keeping brand and quality standards.
Measurement: Track and report on impressions, clicks, CTR, cost per click, cost per lead, conversion rate, MQLs, pipeline and revenue using Google Analytics, ad platforms and Salesforce. Turn insights into clear recommendations.
GTM alignment: Partner with sales, BDR, customer success, product marketing and Account Based Marketing to keep digital programs aligned with GTM strategy, SolarWinds ICPs and target segments.
Required Skills & Abilities
4 to 6 years of B2B digital marketing experience, ideally in SaaS or IT software
A track record of multi-channel digital campaigns that delivered measurable pipeline and revenue from new and existing customers
Hands-on paid media expertise with Google Ads and LinkedIn Campaign Manager, including budget ownership
Strong SEO fundamentals and experience with tools such as Google Search Console, SEMrush, Ahrefs or Moz
Experience building and updating pages in a CMS or visual builderProficiency with Google Analytics (GA4) and Google Tag Manager, including conversion tracking
Experience with marketing automation (Marketo, Eloqua or HubSpot) and Salesforce
A test-and-learn mindset with a track record of optimizing user experience, improving conversion and lowering cost per lead
Clear communicator who can explain results to marketing and sales leaders
Experience with 6sense or other intent and ABM advertising platforms
Familiarity with ITSM, service desk or IT operations buyers
Google Ads or GA4 certification
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment
