About the Job
We are a fusion of former U.S. Special Operations cyber operators, startup engineers & operators, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools and false positives, resulting in alert fatigue, blind spots, "checkbox” sec...
We are seeking a high-impact, results-driven Field & Channel Marketing Manager to lead integrated marketing execution in Japan.
This is a highly visible manager-level role designed to accelerate pipeline growth through a balanced mix of field marketing, channel partner marketing, demand generation, executive engagement, and regional go-to-market execution.
Key Responsibilities
We are seeking a high-impact, results-driven Field & Channel Marketing Manager to lead integrated marketing execution in Japan.
The successful candidate will build and execute scalable regional programs that strengthen partner relationships, create demand, support sales priorities, and elevate brand presence across key markets. This role will be supporting both Enterprise and Commercial Sales reps.
Own and execute the integrated marketing plan for Japan, aligned to APJ revenue priorities and sales targets.
Translate corporate campaigns into localized regional programs that drive measurable pipeline and partner engagement.
Develop multi-touch programs including, but not limited to, events, webinars, direct mailers, roundtables, digital, social and ABM.
Support regional sales teams with campaign strategy, market insights, and program execution.
Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.
Drive MDF / co-marketing investment toward measurable pipeline outcomes.
In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives.
Strengthen relationships with channel sales leaders and partner account teams.
Manage lead flow, nurture alignment, conversion optimization, and follow-up processes with SDR and sales teams.
Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics.
Build quarterly business reviews and performance updates for leadership.
Share best practices across APJ and contribute to scalable regional programs.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Required Skills & Abilities
6+ years in B2B technology marketing, ideally within Cybersecurity.
Experienced marketing to Japan and the general Asia Pacific region
Strong experience across field marketing + channel/partner marketing + demand generation.
Proven success supporting revenue teams and delivering measurable pipeline growth.
Experience working with indirect routes to market including VARs, distributors, alliances, and service providers.
Strong commercial acumen and ability to prioritise investment by market opportunity.
Comfortable operating in matrixed, fast-growth environments.
Excellent executive communication and stakeholder management skills.
Experience in using technologies such as SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24.
Language Skills: Fluent in Japanese and English
Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security.
Experience with ABM strategy and enterprise account engagement.
