About Healthcare.com
Healthcare.com is a healthcare technology company building smarter ways to connect people and partners with the coverage, care, and solutions they need.
We’re three businesses, one company. Through Marketplace, Pivot Health, and TrustRx, our work spans health insurance marketplaces, flexible health coverage, and pharmacy, giving us more ways to solve meaningful problems across the healthcare ecosystem.
Healthcare doesn’t stand still, and neither do we. We’re curious, collaborative, and always looking for better ways to solve problems, use technology, and make an impact.
About The Role
The Growth Marketing Manager is a newly created role responsible for growing Pivot Health’s direct-to-consumer business across every channel that can produce profitable enrollments while assisting with B2B growth. Reporting to the Director of Insurance Marketing, this person owns the growth agenda for the channel: finding where traction exists, proving where it might, and scaling what works.
Day-to-day management of paid search sits with an established agency partner. This role sets the direction that partner works against, and spends the balance of its time making sure our conversion and attribution signal is accurate across paid, organic, email, and phone; testing new channels against a defined bar; and building the partner relationships that open new sources of volume.
This is a role for a growth marketer rather than a channel specialist. You will be measured on enrollments and contribution margin, not on activity, and you will have real latitude to decide where the next dollar and the next experiment go.
What You'll Do
Channel Growth & Scaling
Own the performance of paid search and paid social as channels — setting targets, allocating budget, and holding the agency partner accountable for volume, cost-per-acquisition, and return on ad spend
Manage acquisition budgets across channels, continuously reallocating spend toward the highest-performing sources
Direct campaign, keyword, audience, creative, and landing page strategy with the agency partner, and own the decisions that follow from what the tests show
Partner with Finance and Analytics to forecast spend, model unit economics, and hit blended CAC targets
Measurement & Attribution
Own the accuracy of the conversion and revenue signal returned to advertising platforms across paid, organic, email, and phone
Coordinate with Data and Engineering to specify, prioritize, and validate tracking work — including offline conversion uploads, click-ID capture, and how conversion value is defined
Own call attribution through Invoca end to end, connecting calls to dispositions, enrollments, and economic outcomes, and returning those events to the originating platform
Reconcile platform-reported performance against the internal source of record, and resolve the differences rather than reporting around them
Translate marketing requirements into scoped engineering tickets and carry them