The Role
We’re looking for a Product Manager to join Wpromote’s Technology team and help shape Polaris IQ, our marketing intelligence platform that gives clients more intelligent investment decisions and actions to grow their brand and their bottomline, with solutions across brand health, audience, creative, media, and measurement.
You’ll own multiple applications within Polaris IQ and lead the development & design group responsible for delivering the roadmap across those areas, building solutions that serve both Wpromote’s marketing experts and our clients. Sitting at the intersection of digital marketing, client delivery, and technology, you’ll work closely with our marketing services teams, clients, Engineering, Design, and other partners to understand how marketers work, identify opportunities, and turn them into clear product decisions and requirements.
The ideal candidate brings curiosity, strong judgment, and an innovative mindset to how technology, data, and AI can improve the way marketers work. You’re comfortable navigating competing priorities, using research and data to make decisions, and independently moving work forward. You understand how a digital marketing agency operates and the work our teams do for clients. For someone with digital agency experience, this role could be a great opportunity to apply that knowledge while taking the next step into Product.
Owning multiple applications within Polaris IQ, leading the squad responsible for delivering your roadmap, and contributing to the broader Wpromote Product roadmap
Conducting user research, analyzing market and product data, and developing clear use cases and recommendations to evaluate and prioritize opportunities
Translating user and business needs into requirements, workflows, acceptance criteria, and prioritized work for Engineering and Design
Partnering across Engineering, Design, R&D, Product Marketing, Sales, and Client Services to deliver, launch, and drive adoption of valuable and reliable product experiences
Representing Polaris IQ in client conversations, sales demos, internal meetings, and cross-functional planning
Using product usage, adoption, feedback, and business performance data to evaluate success and guide future decisions
Triaging product questions and issues, identify patterns, and escalate bugs, risks, and opportunities for improvement
3+ years of experience in digital marketing, marketing technology, or a digital agency, with a strong understanding of how agency teams deliver marketing services for clients
Experience translating user or business needs into product requirements, priorities, workflows, or deliverables
Experience working with technical and cross-functional teams to move initiatives from idea through execution
Strong communication, facilitation, analytical, and critical-thinking skills, with the ability to create alignment and make informed recommendations
Ability to independently manage ambiguity and competing priorities, make sound decisions, and take ownership without extensive oversight
Curiosity about marketing technology, data, AI, and emerging ways to improve how marketing teams work
Product management, product operations, or software development experience, particularly in SaaS or marketing technology
Hands-on experience in paid search, paid social, programmatic, SEO, content, creative, analytics, measurement, or another digital marketing discipline
Experience working with marketing data, APIs, integrations, dashboards, reporting, SQL, BigQuery, or product analytics tools
Experience with Jira and Agile/Scrum practices
Experience supporting client-facing demos, training, enablement, launches, proposals, or go-to-market initiatives