About the Job
Pioneiros, mudamos o mercado ao lançar o primeiro banco digital do Brasil e seguimos criando tendências com tecnologia de ponta. Evoluímos para um Super App Financeiro Global, com soluções completas e inovação de primeira. Aqui, o trabalho tem propósito: construir oportunidades reais, transformar a vida das pessoas ...
As pioneers, we transformed the market by launching Brazil’s first digital bank and continue to shape the future with cutting-edge technology.
We have evolved into a Global Financial Super App, delivering complete solutions and leading innovation. Here, work has purpose: creating real opportunities, transforming people’s lives, and reshaping the financial market.
Key Responsibilities
Liase communication, customer experience, and roadmap with the Product team and stakeholders, ensuring a robust communication calendar and planning new tests and automations;
Collaborating with Data Engineering and IT teams to develop and implement efficient and scalable automations;
Creating, managing, and executing multichannel campaigns and journeys (email marketing, push notifications, WhatsApp, SMS, in-app messages, banners, landing pages), focusing on segmentation and personalization;
Analyzing customer profiles and behavior to support audience segmentation and deliver highly relevant offers and content, driving performance;
Ensuring all text, approaches, and content align with the brand's positioning and communication standards, including tone of voice and language consistency;
Structuring, executing, and evaluating A/B tests, monitoring metrics such as engagement and conversion, documenting learnings, and implementing continuous improvements;
Developing and presenting analyses and executive reports, transforming complex data into actionable insights through clear and impactful storytelling;
Ensuring all activities and data handling comply with compliance standards and applicable regulations.
Requirements
Previous experience in CRM, Copywriting, or Digital Marketing;
Solid understanding of A/B testing methodologies and conversion funnel metrics;
Strong analytical skills and attention to detail;
Familiarity with CRM tools (e.g., Salesforce, RD Station, HubSpot) and data/analytics platforms (e.g., GA4, Tableau, Power BI);
Advanced English proficiency, with strong written and verbal communication skills.
Preferred Qualifications
Intermediate proficiency in Excel/Google Sheets;
Basic knowledge of SQL for database queries and analyses;
Experience with artificial intelligence applications for marketing or practical everyday use.
Benefits
Medical, Dental, and Vision Insurance (100% employer-paid coverage available).
Company-paid Life Insurance.
Company-paid Short-Term and Long-Term Disability coverage.
22 days of paid vacation annually.
56 hours of paid sick leave annually.
8 hours of paid personal time annually.
401(k) retirement plan with up to 5% employer match.
Annual Short-Term Incentive (STI) bonus based on individual and company performance.
Recruitment Process
Resume review.
Initial screening call to discuss qualifications, experience, and role expectations.
Interview with the Talent Acquisition team.
Interviews with hiring leadership and key stakeholders.
Employment offer.
