Product Marketing Manager

Overview At Esri, we are building cutting-edge mapping technology, enabling users to effectively capture, analyze, and share location-based data through our ArcGIS platform. As a product marketing man

Develop go-to-market strategies for Esri products
Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
Understand user and buyer needs to create personas, positioning, and messaging
Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
Provide insight into competitive capabilities
Develop and monitor key performance indicators to measure product performance in market 

2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
Strong interpersonal skills and thrives in a cross-functional team environment
Experience with current marketing software, systems, and tools
Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership
Ability to travel 10%-20% of the time to customer sites, conferences, trade shows, and other strategic meetings and events
Bachelor's degree in business, marketing, or related field
Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Master's degree in business, marketing, and/or background in geography, computer science, or information systems
Demonstrated ability in releasing and creating interest in innovative technology products
Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
Experience with GIS concepts and using GIS applications, especially ArcGIS Pro

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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$74,880—$125,424 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
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