Marketing Team Lead

The company is founder led, profitable and growing.

Marketers at Canonical are brand stewards and demand creators. They transform complex open-source technology into messages, stories, and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner...

We have a bias for action, focus efforts on the most impactful activities, and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.

You will take ownership of one of our core marketing tracks and lead both strategy and execution. You’ll ensure campaigns land, launches succeed, and adoption grows, while contributing to the broader go-to-market engine.
You will:
Lead GTM strategy and campaign execution in your functional area
Align with product, sales, content, and partner teams to deliver integrated plans
Shape messaging, positioning, and assets that resonate with customers
Design and run experiments to test your hypothesis
Drive major launches, marketing initiatives, and growth programs
Run reviews and retrospectives to improve performance and impact
Mentor colleagues, strengthen the function, and set high standards for delivery

Strong written and verbal communication in English
Exceptional academic track record from high school and university
Proven experience in B2B marketing, ideally in software, SaaS, or open source
Strong track record shaping go-to-market strategy, messaging, and campaigns that move the pipeline
Fast adaptation to change and new technology adoption in marketing
A leader, growing and elevating others across the organization 
A solid eye for ROI and effective budget management
Ability to influence and align stakeholders across the organization
Excellent communication and storytelling skills for technical solutions
Skilled at managing complex projects and leading cross-functional teams
Comfortable using data to evaluate campaigns and refine strategy
Proactive, outcome-driven, and confident, operating independently at a global scale
Background in sales-led or ecosystem growth
Familiarity with ABM (Account-Based Marketing) approaches
Experience leading go-to-market efforts across a large product portfolio
Experience managing budgets, agencies, or external vendors
Understanding of open source communities and business models
Experience mentoring or leading junior marketers