Product Marketing Manager - Lifecycle Growth Lead

As our Product Marketing Manager for Member Lifestyle, you’ll design and own the full end-to-end member journey - from the very first interaction through long-term engagement. This role blends experience design, storytelling, behavioral psychology, and product strategy to craft moments that are intuitive, emotionall...

You’ll partner closely with Product, Growth, and Design to create high-trust experiences that meaningfully improve activation, engagement, and retention.

This is unique opportunity for someone truly customer obsessed to help build the first health lifestyle brand. You’ll ensure every touchpoint is consistent, thoughtful, and velvety-smooth, setting the standard for the category.

Own all email and lifecycle flows for new members, active members, and re-engagement
Treat email as a long-term system that compounds over time
Continuously test, prune, and evolve flows based on cohort performance
Own core landing pages and high-intent sub-pages
Partner with Growth to experiment on positioning, structure, and messaging
Ruthlessly remove confusion and cognitive load
Define how Superpower explains itself inside the product
Shape onboarding, education, nudges, and monetization moments
Ensure in-app messaging is clear, human, and benefit-led
Synthesize member behavior, objections, and feedback into clear recommendations
Act as a translator between customer psychology and product decisions
Every member flow has a clear hypothesis
Performance is tracked by lifecycle stage, intent, and behavior
Weak emails are removed without sentimentality
Winning patterns are reused and scaled
Can explain Superpower in one sentence, five sentences, or a full page
Messaging is benefit-led, not feature-led
Understands narrative sequencing across a journey, not just single screens
Part of the Growth team but can work directly with Product & design
Comfortable shipping imperfect v1s and polishing what proves itself
Has a strong bar for copy and UX
Can say “this isn’t good enough” and explain why

High-velocity execution - work with urgency, and iterate rapidly to drive progress
Ownership mentality - you take responsibility for outcomes and see initiatives through from idea to launch
Obsessive about details - you spot member friction before anyone else does
Fascinated by customer psychology - you design for how people behave
Background in marketing, UX, or design; PM experience is a plus but not required
High IQ, even higher EQ - you read both systems and people with precision
A sharp communicator and storyteller whose copy elevates the entire product
Comfortable with ambiguity, cross-functional chaos, and building 0→1
Bonus: founder or early-stage startup experience
Superpower is a new health system on a mission to extend and enhance human life.
We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.
Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.