Head of CRO & Lifecycle

We’re looking for a commercially minded, hands-on operator to own the customer journey from first click to membership.

As Head of CRO & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and impro...

• The end-to-end customer journey from acquisition touchpoint through membership

As Head of CRO & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and improving the experience.
What you’ll own
• Website and landing page conversion strategy and execution
• Offer strategy, packaging, positioning, and testing
• Quiz and personalization pathways that connect customer needs to the right experience
• Lifecycle programs for prospects who show intent but do not immediately become members
• A rigorous CRO and experimentation roadmap, including prioritization, measurement, and learning
• Cross-functional execution with Growth, Product, Brand, Creative, and other teams

• 5–8+ years of relevant experience, with scope comparable to a traditional director-level role
• Deep experience across ecommerce, CRO, lifecycle, or growth, ideally owning more than one part of the funnel
• A strong track record of personally shipping landing pages, offers, experiments, quizzes, or lifecycle flows
• Excellent commercial judgment and the ability to turn customer insight into clear hypotheses and experiences
• Strong quantitative instincts and comfort using data to prioritize and evaluate work
• A hands-on builder who can set direction, move quickly, and collaborate across functions
This role is for someone who wants broad ownership of a critical growth surface and is excited to build the system, not only manage it.
Superpower is a new health system on a mission to extend and enhance human life.
We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.
Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.