Own the product narrative. Define what it is, what it enables, and why it matters. Connect capabilities to business value: what the enterprise gets, not what the product does. Keep it sharp against a fast-moving competitive field and coherent with the Wonderful platform story.
Deliver stories in every format. Product videos of every type: launch films, feature walkthroughs, demo narrations. Plus release notes, web copy, and sales narratives. You write the script and the one-liner.
Find stories. Find them in the product, in deployments, in customers. The best material isn't handed to you; you go dig it out from product and field teams.