About the Job
Senior Product Marketing Manager, IT & AI Audiences
The Asana Product Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us. We’re looking for a Senior Product Marketing Manager to join our Audience Marketing team in Vancouver to own how Asana shows up ...
This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you'r...
Required Skills & Abilities
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
Extensive background in product marketing, audience marketing, or go-to-market strategy within an enterprise software company.
Deep understanding of IT and technical buyers, including how modern architecture, vendor selection, and budget decisions are evaluated and approved.
Background in ITSM, developer tools, AI and automation platforms, or work management software.
Demonstrated ability to translate complex technical and AI concepts into compelling narratives for both technical practitioners and C-level executive audiences.
Comfortable navigating fast-moving categories where narratives evolve quickly, bringing a strong point of view on where the market and AI landscape are heading.
Skilled storyteller and communicator who translates user research and customer insights into sales-ready assets and pipeline-generating campaigns.
Analytical mindset with experience leveraging qualitative research and quantitative performance metrics to shape strategy and evaluate impact.
Polished presenter and collaborator, equally effective leading a CIO briefing, facilitating a sales enablement workshop, or aligning cross-functional stakeholders.
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $135,000 -$160,000 CAD The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants
