Senior Performance Marketing Manager - Paid Social

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy a...

We're looking for a strategic, results-driven Senior Performance Marketing Manager to lead our paid social efforts across Mexico and Canada, driving customer acquisition and business growth through high-impact social and video channels.

This role will own the end-to-end strategy and execution of paid social campaigns with a focus on building full-funnel programs, rigorous experimentation, and delivering measurable impact on pipeline and revenue. You'll play a key role in scaling our campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, C...

We're looking for a strategic, results-driven Senior Performance Marketing Manager to lead our paid social efforts across Mexico and Canada, driving customer acquisition and business growth through high-impact social and video channels.
This role will own the end-to-end strategy and execution of paid social campaigns with a focus on building full-funnel programs, rigorous experimentation, and delivering measurable impact on pipeline and revenue. You'll play a key role in scaling our campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, and emerging channels like Reddit — while exploring new platforms that open up growth opportunities in these markets.
The right candidate is both strategic and hands-on, analytical, and excited to uncover growth opportunities while continuously improving cost-per-acquisition (CPA) and return on ad spend (ROAS) across multiple platforms. This is a high-impact role critical to achieving our growth goals in two distinct, fast-evolving markets, and an ideal opportunity for someone who thrives in data-driven environments, loves problem solving, and is motivated by owning outcomes from start to finish.

5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV; experience with Reddit or other emerging social platforms is a strong plus.
Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours, and audience dynamics in each market.
Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube).
Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
Skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
Proven ability to build paid social channels from the ground up and scale them to significant spend levels, with a strong focus on high-impact, high-return initiatives.
Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
Bachelor's degree.
Experience working with all company segments (Commercial, Mid-Market, Enterprise) across the Americas.
A deep understanding of B2B attribution models and the non-linear buyer journey, particularly as it applies to video and social-first channels.
Familiarity with CTV buying strategies, programmatic social, and platform-specific audience solutions (e.g., LinkedIn Matched Audiences, Meta Advantage+, Reddit interest targeting, etc).
The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.
Annual Base Salary
$116,322.50—$195,500 USD
Total Rewards
At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.
Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.
Flexible Working 
At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.
Belonging at Samsara
At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment