Product Marketing Lead

At Sonder, we believe that every person deserves to feel safe, supported, and empowered to be at their best - wherever they are. That’s why we’re redefining workplace health, safety, and wellbeing through a seamless blend of technology and human expertise. Sonder’s mobile platform provides 24/7, real-time support fr...

By harnessing real-time insights, we enable organisations to take proactive steps toward a healthier, safer future, which leads directly to tangible bottom-line business outcomes.

Since our founding in 2017, Sonder has experienced rapid growth, expanding operations across Australia, New Zealand, and the UK. Backed by Australia’s leading venture capital firms, Seek and Blackbird, we are well-capitalised and on a mission to scale globally, partnering with corporations, educational institutions,...

As Sonder’s Product Marketing Lead, you’ll lead Sonder’s go-to-market (GTM) strategy for new and existing products and solutions. Reporting to the Head of Marketing, you’ll connect the dots between customer needs, market insights, and Sonder’s evolving product suite — shaping positioning, messaging, and launch strategies that drive growth and differentiation. This is a highly cross-functional and strategic role, working closely with teams across Product, Growth and Commercial to bring new features and solutions to market, ensure internal teams are enabled with the right tools and narratives, and craft clear, compelling stories that connect Sonder’s capabilities to customer value and business outcomes.

What you’ll be doing
You’ll lead end-to-end go-to-market (GTM) strategy and execution for new and existing products and solutions — defining how Sonder is positioned, communicated, and brought to market.
Develop and own product positioning, messaging, and value propositions across solution pillars.
Lead GTM planning and execution for product and solution launches.
Translate customer insights and market trends into actionable strategies.
Partner with Product and Commercial teams to align product releases with business goals.
Collaborate with Creative and Growth teams to develop launch assets and campaigns.
Support thought leadership initiatives and case studies that strengthen Sonder’s market presence.
Measure and optimise GTM performance, using data to refine strategy and impact.

We’re looking for a strategic, hands-on product marketer. You’ll succeed in this role if you love translating complexity into clarity, building narratives that inspire, and driving alignment across diverse teams.
5+ years’ experience in product marketing, solution marketing, or go-to-market strategy roles.
Proven track record launching and scaling SaaS products or digital solutions.
Strong communicator with exceptional storytelling and copywriting skills.
Ability to turn product features into compelling, customer-centric value propositions.
Experience partnering cross-functionally with Product, Sales, and Growth teams.
Analytical mindset with a data-driven approach to market insights and performance.
Comfortable navigating ambiguity and balancing strategy with execution.
Passion for meaningful work that improves people’s safety, wellbeing, and performance.