Product Seeding Executive

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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The Product Seeding Executive is a key role within WPP Beauty Tech Labs, a bespoke team embedded within Wavemaker and focused on delivering innovative influencer and advocacy marketing for L'Oréal Groupe. Reporting into the WPP Beauty Tech Labs leadership, this role is responsible for developing and executing produc...

Proven experience in product seeding, influencer marketing, or social media marketing, with a strong understanding of the creator ecosystem and how it operates within the beauty category
Hands-on experience working across major social platforms including Instagram, TikTok, and YouTube, with a solid grasp of platform-specific content trends and how they shape seeding strategy
Proficiency with influencer marketing platforms such as Traackr, Tagger, CreatorIQ, or equivalent tools for managing relationships, campaign execution, and performance reporting
Demonstrated ability to manage end-to-end logistics and third-party supplier relationships, including product shipping, inventory management, and kitting processes, with high attention to detail throughout
Strong interpersonal and communication skills, with the ability to build and maintain relationships with creators, influencers, and internal stakeholders across multiple teams and seniority levels
Creative thinking with an eye for aesthetics and brand alignment, and the ability to contribute to seeding experiences that feel distinctive, on-brand, and genuinely engaging for creators and their audiences
Exceptional organisational and project management skills, with the ability to run multiple concurrent seeding programs across different brands and deadlines without compromising quality
Experience using analytics and social listening tools such as Brandwatch, Google Analytics, or equivalent platforms to track and optimise seeding campaign performance
An existing network of influencer and creator contacts within the beauty industry in Australia
Experience working across multi-brand accounts in an agency or in-house beauty marketing environment
A genuine passion for the beauty industry and a sharp instinct for emerging creators and trends before they reach the mainstream

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
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