About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
The Social and Influence Executive is a hands-on role sitting within Beauty Tech Labs at Wavemaker, a specialist team dedicated to delivering world-class social and influencer marketing for L'Oréal Groupe and its portfolio of 32 beauty brands, including L'Oréal Paris, Maybelline and Kiehl's. Reporting to Social Mana...
Required Skills & Abilities
Experience in social media, influencer marketing, or a related communications field, with a solid understanding of the influencer landscape and how campaigns are managed from briefing through to reporting.
A strong working knowledge of major social platforms including Instagram, TikTok and YouTube, including an understanding of post formats, relevant metrics and how audience behaviour differs across each platform.
Excellent written communication skills, with a consistently high standard of accuracy across influencer briefs, client updates, performance reports and external correspondence.
Confidence working with data and analytics, including the ability to interpret cost-per metrics, engagement rates and campaign KPIs to make informed influencer recommendations.
Sharp attention to detail, with the ability to review influencer content against a brief, identify errors or gaps, and deliver clear and constructive feedback that helps creators get it right.
Strong organisational skills, with the ability to manage multiple campaign workstreams at once and meet deadlines across a busy portfolio of brand activity.
A collaborative and proactive approach, with a genuine willingness to support across delivery, reporting, stakeholder communications and wherever the team needs you most.
Hands-on experience with influencer marketing platforms such as Traackr, Brandwatch or Market View Online.
Familiarity with Power BI or similar analytics and reporting tools.
Prior experience working with beauty, lifestyle or consumer brands, either in an agency or in-house environment.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an
