Growth Lead, PIMS

Join Vetcove and help modernize the future of veterinary software and the pet parent healthcare experience. Our suite of platforms features a market-leading procurement marketplace, an ultra-modern home delivery ecommerce experience, and a next-generation practice management system. More than 25,000 hospitals across...

We are modernizing the 50 billion dollar plus animal health industry by giving veterinary organizations the tools to focus more on patient care. Backed by Y Combinator and top venture investors in Silicon Valley, New York and Miami, Vetcove is a fast-growing, mission-driven company. We are searching for talented and...

We are looking for a Growth Lead, PIMS to own how veterinary clinics use Vetcove’s PIMS-powered customer relationship management tools to grow their business. This role sits at the intersection of product, marketing strategy, and AI-driven systems, with a focus on helping clinics unlock revenue through scalable, aut...

Work closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMS
Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules
Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content
Continuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPC
Translate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over time
Serve as the internal expert on pet parent psychology, messaging, and behavioral triggers
Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics
Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance
Advocate for scalable, low-effort growth mechanisms that clinics can benefit from automatically
Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools
5+ years of experience in growth marketing, product marketing, or a related role
Expertise prompt engineering AI systems to produce consistent, reliable results.
Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems
Strong understanding of email marketing, customer journeys, and experimentation methodologies
A track record of identifying and executing creative growth hacks that drive measurable business impact
Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure
Ability to design flexible frameworks and guardrails rather than one-off campaigns
Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries
Data-informed but creatively driven, with a bias toward testing, learning, and iteration
Highly collaborative, with the ability to influence without direct authority
Self-motivated, adaptable, and energized by building new growth engines from scratch